Top 5 Beauty Retail iOS Apps in Denmark Q1 2024

In Q1 2024, the top 5 beauty retail apps on iOS in Denmark showcased interesting trends in downloads and active user metrics. Here’s a detailed look at their performance.

SEPHORA - Maquillage, Parfum saw a significant increase in weekly downloads, peaking at around 10.9K in the week of January 29, before gradually declining to approximately 2.9K by the end of March. The app also experienced an impressive rise in weekly active users, reaching a high of roughly 10.2K in early March, and then tapering off to about 6.6K by the end of the quarter.

Gamla versionen Sephora had a noticeable drop in weekly downloads, starting from 1.2K at the beginning of January and falling to just 32 by mid-February. No significant data on active users was available for this period.

LOOKFANTASTIC: Beauty & Makeup maintained a relatively stable download rate, fluctuating slightly between 79 and 134 downloads per week. The app's weekly active users showed a consistent pattern as well, with a slight dip in mid-March to 457 and rebounding to 526 by the end of the quarter.

BEAUTY BAY experienced steady weekly downloads, averaging around 60-96 throughout the quarter. The active user base increased gradually, starting at 187 in early January and reaching 316 by the end of March.

CHARLOTTE TILBURY had modest download numbers, with a small peak at 110 in late January and another minor spike to 83 in the last week of March. The app's active users hovered around 400 throughout the quarter, with a slight increase to 434 by the end of March.

This data is sourced from Sensor Tower, where more detailed insights and trends can be explored further.